Jeevan Jyoti Super Speciality Hospital is a modern medical institution focused on advanced treatments and genuine patient-centric care. With excellent clinical capabilities, the hospital needed digital visibility to match its medical excellence.
The core challenge was discoverability — reaching the right patient, at the right moment, with the right message.
Low digital discoverability meant that high-intent patients searching for specialist medical care weren't finding the hospital online. The institution needed a targeted performance marketing strategy to capture demand and convert it into footfall.
"Healthcare marketing demands precision — the right message, reaching someone at their most vulnerable moment of decision. We built funnels that convert trust into action."
Audience targeting was structured across three layers — geographic targeting within the hospital's patient catchment radius, interest-based targeting around health and medical topics, and intent-based targeting using Google Search and Shopping signals for people actively searching for specific medical treatments.
Doctor feature content, patient success stories (with consent), and educational health content consistently outperformed generic promotional content. Video testimonial ads showed significantly higher conversion rates compared to static image ads across Facebook and Instagram.
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