Bekaert is a world leader in material science, specialising in steel wire transformation and advanced coating technologies. Despite global prominence, their digital presence in India needed to match their engineering ambition.
We were brought in to build a strategic digital ecosystem — one that could speak to engineers, procurement heads, and C-suite stakeholders simultaneously.
The existing digital presence did not reflect Bekaert's premium positioning and advanced capabilities. Despite being a global leader, they faced low brand recall, poor engagement, and a digital experience that undersold their innovation story in the Indian market.
We developed a multi-touchpoint digital strategy focused on authority building, content-led engagement, and precision targeting — positioning Bekaert as the definitive voice in advanced material engineering across digital channels.
"Engineering excellence needed a digital voice that matched its scale. We built that bridge — between complex innovation and compelling communication."
The campaign spanned LinkedIn for B2B stakeholder targeting, Instagram and Facebook for broader awareness, Google Display Network for industry retargeting, and YouTube for long-form brand storytelling content. Each platform was calibrated to specific audience segments and funnel stages.
Technical explainer posts, product application case content, and behind-the-scenes engineering storytelling consistently outperformed generic branded content. LinkedIn carousels and short-form video formats generated the highest engagement rates in the B2B segment.
Key performance indicators included reach, impressions, engagement rate, click-through rate, profile visits, and stakeholder inquiry volume. Brand perception surveys were also conducted at campaign milestones to measure qualitative shifts in awareness and recall.
Let's build something remarkable together. From strategy to execution — Circle 360 delivers measurable transformation.