Communication For Group Companies

Communication is very important – whether you are a solopreneur, an entrepreneur, a small organization or a large conglomerate of Companies. The scale of communication may differ but this is something that cannot be overlooked however small or big the organization. The larger the organization, the more complex the process of communication is. In fact, it involves communicating across various levels, operations, functions, mindsets, etc. The challenge here is to ensure that the message remains the same from the beginning till the end. It should not dilute as one would see in a classic case of ‘Chinese whispers’! So, whether you are one person or a group of a few thousand, communication should be so well laid out and structured, that there is no scope for misinterpretation.

A group of companies may very well be functioning in silos and, at times in extremely diverse businesses, but the key messages on what it communicates to its many stakeholders are what is extremely critical. A well-thought-out communication strategy is the starting point for any group of companies to communicate. While many companies may choose to have their own team of communication specialists, statistics is slowly proving that outsourcing this function to a team of specialists may also work and be more feasible for the organization in the long run. A branding and communication partner to a Group of Companies is able to handle the internal and external communication that may be required, without having to invest additionally in resources.

A group of companies may choose to communicate in different ways through different channels of communication. It is perfectly ok to see different styles of communication within a group, but this increases the chance of the message being lost. What does one do then? The right mix of communication channels with the ability to diagnose barriers to effective communication may be the right approach. The clarity in communication goals across levels, coupled with leading by example and taking ownership of one’s actions, go a long way to define the success of a business conglomerate. While Group companies may seem varied in their businesses, markets, products or even customers, at the core they are driven by similar communication strategies and underlying philosophies, which help put down a system to ensure that the businesses are all run in the same manner, each one being accountable for the way they communicate or brand themselves. A Group of companies will always have a unique but consistent way of communicating that drives its success.