As the accessibility and availability of the Internet are improved, due to the continuous innovation in communication sector. The internet consumption among youth and adults increased by nearly 45%, and according to the latest survey, the internet users will touch 900mn by 2025. The pandemic COVID-19 supported the growth of internet users and also changed the perception about running businesses.
Marketing is nothing but connecting the audience at the right place and right time. Offline or traditional marketing isn’t as beneficial as earlier. It means you have to meet or connect with the audience where they spend their time: On the Internet. And here, Digital Marketing comes into the picture.
As Circle 360 Brand Solutions, works as one stop solution to your marketing and communication need, we are receiving many more questions about digital marketing and why its implementation is necessary for today’s World.
What is Digital Marketing?
In simple words, marketing efforts are taken with the help of electronic devices and the Internet by leveraging digital channels such as social media, emails, and other websites to connect with the targeted audience. According to the report, International Media advertising expenditure is estimated to reach 53.9% of total media expenditure, and the reason is simple the implementation of digital marketing.
Why is Digital Marketing Necessary in today’s World?
Helps Targeting Audience:
You can target that audience who are likely to buy your products or services. If you publish an advertisement on TV or in Magazine, you will lose accountability over the ad. You will not understand who sees the ad, what the time ratio will be, etc. On the other hand, Digital Marketing helps you verify and target a specific audience with personalized, high-converting messages. By using the power of Social Media Advertising, you can show ads to particular audiences based on the attributes such as age, gender, demographics, interest, and behaviors. Ultimately, digital marketing allows you to study your buyer’s persona and refine your marketing strategies to ensure you are reaching out to exact prospects.
Cost-Effective:
Digital Marketing permits you to track and control expenses on your marketing campaigns. It is much more cost- effective than traditional marketing. So you can shuffle the amount of money you are spending on the movement, which doesn’t demonstrate the expected ROI. This is not the same case with traditional marketing. It doesn’t matter how your TV ad performs – it will cost the same it converts for you or not.
Outrank Bigger Players
It is complicated to defeat significant brands in your industry as a startup, many of which have invested millions of dollars in nationwide campaigns. With strategic digital marketing initiatives, you can easily outrank your bigger competitors. For the time being, search for long-tail keywords and create high-quality content related to your product or services. Search Engines don’t care about brands; instead, they will prioritize content that works with a targeted audience. Moreover, you can use the power of Social Media to leverage marketing strategies and reach new audiences. You can take advantage of influencer marketing. If you are working with a small to medium-sized company, this could be a good option.
Measurable Efforts
It is one of the most important and most prominent benefits of digital marketing. In Digital Marketing you can use various analytical and data validation tools to provide you an in-depth understanding of your marketing effort in real-time. For example, Google Analytics is widely used free tool from Google which is used to track website traffic, either it will be form organic search or paid marketing, social media channels, referring sites, etc. You can calculate single step taken by your site visitor like time he/she spent on site, demographic, sources he/she used, browser and OS information and much more. By going through all these details you can find out users interest and prepare better marketing strategy or you can run remarketing campaigns.
Conclusion
Strategic implementation of digital marketing technique can enhance your lead flow and revenue at the same time. We at Circle 360 Brand Solutions offer end to end Digital marketing services. To know more, call us on +91 9850009476 or mail us at hello@circle360bs.com
-By Circle 360 Brand Solutions