Ever seen an interesting video that has caught your eye and left you wanting more? A trailer of a movie that seemed so interesting and exciting that you didn’t want to miss the movie at any cost! Well, a corporate video is nothing but a trailer to your company or business. So, wish to know more about what constitutes a good corporate video script, read on till the end.
- The beginning of any video should always be with the end in mind. What are you trying to achieve through the video? Remember, too much gyaan and information is also an overkill. Don’t bore the audience with the video.
- You definitely have lots to share about your business or your company but don’t stuff everything in the video. Imagine it to be a trailer for a movie or a summary of a book published on the last page – short enough to interest you but long enough to capture the essence of what you wish to convey.
- Think of the most important part of the video – What is the key ingredient for an effective video? Remember to answer the 5Ws (Who, What, When, Where, Why) and leave people wondering what the How is?
- Don’t divulge all the details. Keep your viewer wanting more. Just like the suspense in a trailer which leaves you wanting to see the movie.
- Put your thoughts down on paper before working on the video. Get a good brief from the business or company you are writing for.
- Use this brief to develop a good story line. No one ever outgrows a story or the joy of wanting to listen to one. Make your video a story for the viewer. Involve them as much as possible. When they feel that they are a part of your story, they will continue to watch your video.
- Some videos may go directly to the topic while others may lead up to the main topic. Either ways, don’t repeat yourself too many times. Imagine you are eating a Ferrero Rocher chocolate. While some like to bite into it directly to feel the crunch, others enjoy it layer after layer melting in the mouth. Either ways the crunchy nut is what you want to end with. Similarly, have ONE core message to leave the viewer with – one key takeaway.
- If you plan to do a voice over, use a pleasant voice (male or female) that should go with your business/company. Close your eyes and hear the voice. If you are able to visualize the content as the voice speaks, then this is the perfect fit for your business video.
- However, it is always a good point to have a good mix of voice and words so that the video is sensitive to the needs of differently abled people who may be a part of your audience.
- If you choose to put supers as content along with the voice over or a music track, ensure there are no spelling mistakes. If you overlook any spelling error, the final video may leave the audience thinking that you are careless in your business as well.
- KISS – Keep it simple and short! Avoid too much of jargon, technical terms and descriptions. Content should be crisp enough to create a visualization for the audience without using too much of flowery language.
- Use animation and effects wisely to suit your nature of business.
- If you are planning to use visuals that are available freely on the web, be sensitive to copyrights and trademarked work and designs.
And finally, your corporate video should talk to your audience and tell them – “Picture abhi baaki hain mere dost! If you want to know what the picture is, stay tuned to more of what I have to offer!”