Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, we narrate such stories to our children as well, don’t we? But it would be interesting to draw inspiration from these stories and create our own corporate version – one that would be the most relatable, whether you are an employee of an organization, an entrepreneur, a solopreneur, or anyone in the professional world. Communication is an underlying necessity in each and every field. Let us take a look at the nine forms of the Goddess or Shakti and the corporate communication lessons they teach us. Especially in the ongoing challenging times, it is important to imbibe these lessons and implement them in your brand messaging and communication.

9 ‘Avatars’ of Branding and Communication

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Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, …

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