Everything in this world has a name. It is this name that is also called as a ‘brand’. From the toothpaste we use in the morning to brush our teeth, to the mug of coffee or tea that wakes us up, to the multiple other things that we use in our lives all through the …
The Branding Game of Communication To be or Not to be? Read More »
Branding is essential for creating and expanding an organization, whether it is online or offline. Branding not only helps you standardize what and how you engage with your customers, but it also helps you enhance your brand’s recall value. A good branding strategy may help you stand out in today’s hyper-competitive corporate environment. According to …
Things to Keep in Mind While Creating Branding Strategy. Read More »
Emotional branding is the act of triggering a consumer’s emotions in order to establish a relationship with a product or brand. Marketers do this by generating material that appeals to the emotional state, ego, wants, and ambitions of their target audience. Humans’ innate desires for love, power, emotional stability, and ego satisfaction are all subconscious …
The curious case of Emotions, Brand and Consumer. Read More »
Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, …
When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want …
