Trade shows are an important marketing tool for B2B businesses, providing a unique platform to network, increase brand exposure, gather market intelligence, assess the competition, and generate sales opportunities. For Circle 360 BS, a specialized trade show agency, this represents a valuable opportunity to help businesses achieve their marketing goals. Their end-to-end trade show solutions, …
Have you ever heard of the game of Chinese whispers or played it as a child? Do you remember the way a simple message gets distorted along the way and how when it finally reaches the last person, the message is altogether different? Well, this is something any business or organization would definitely want to …
Chinese whispers of Corporate Communications? To be or Not to be? Read More »
Every business has a core objective and most often, it is to make money and grow on profitably. As the business grows, it becomes imperative that there are open channels of communication amongst all stakeholders. Communication is a must and is regarded one of the core ingredients of every successful organization. However, while communication may …
Integrated Marketing Communication To be or Not to be? Read More »
