Marketing & Branding

B2B Digital Marketing Trends you need to know in 2023

In today’s fast-paced digital landscape, B2B digital marketing continues to evolve at a rapid pace. To stay ahead of the competition and drive success, businesses need to adapt new digital marketing trends every now and then to attract their audiences! Key Trends in B2B Digital Marketing Which We Need To Know: Personalization and Customer-Centricity: In …

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Content Marketing B2B vs. B2C Trends in 2023

When it comes to marketing, content holds huge importance in both the B2B and B2C industries, respectively. Today, businesses need to connect with their audiences on a personal level by creating content that resonates with their interests, needs, and aspirations and where they can connect emotionally. Let’s explore the significance of content marketing, the latest …

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Growth Marketing Trends 2023

Growth Marketing Trends 2023: Unleashing the Power of Innovation As 2023 unfolds, the marketing landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviors. In this dynamic environment, growth marketing continues to gain prominence as a strategic approach for businesses to achieve sustainable growthand surpass competitors. To stay ahead, it’s crucial to be …

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B2B Marketing Trends in 2023

B2B Marketing Trends in 2023: The world of B2B marketing is changing, and companies need to stay ahead of the curve to succeed in this rapidly evolving landscape. With the rise of digital technologies, data-driven marketing, and changing customer expectations, businesses need to be agile, innovative, and adaptable to stay competitive. At Circle 360, we …

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Integrated Marketing Communication To be or Not to be?

Every business has a core objective and most often, it is to make money and grow on profitably. As the business grows, it becomes imperative that there are open channels of communication amongst all stakeholders. Communication is a must and is regarded one of the core ingredients of every successful organization. However, while communication may …

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Reasons to Adapt Digital Marketing for Your Business in 2021

Reasons to Adapt Digital Marketing for Your Business in 2021

The main focus of any business is to get as many clients (leads) as possible and increase revenue through all possible ways. The pandemic COVID_19 impacted lots of businesses and jobs and forced us to explore more possible ways to progress. Simultaneously, revolving technology, affordable and accessible electronic media has changed the way of doing …

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When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want to ensure that those 8-10 seconds are enough to give certain key messages that will link your brand to what it stands for. You want to ensure that you create the perfect imagery of the brand in people’s minds so that they associate your brand with the desired outcome. Thus, it is safe to say that content is most important. So, what makes a website effective and one that catches your attention? Here are some points to keep in mind to develop the content structure for any website.

To write or not on your website?

When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want …

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