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Each of our clients’ stories are like beads in our circle. Each one unique from the other and each one narrating an exclusive story with an out-of-the-box experience and view-point. Stay tuned!

Each of our clients’ stories are like beads in our circle. Each one unique from the other and each one narrating an exclusive story with an out-of-the-box experience and view-point. Stay tuned!

Each of our clients’ stories are like beads in our circle. Each one unique from the other and each one narrating an exclusive story with an out-of-the-box experience and view-point. Stay tuned!

B2B Digital Marketing Trends you need to know in 2023

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Content Marketing B2B vs. B2C Trends in 2023.

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6 Tricks for Effective Email Marketing That You Must Know.

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How to Choose a Digital Marketing Agency: Complete Guide

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7 digital marketing strategies for the automotive industry

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B2B Digital Marketing Trends you need to know in 2023

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Content Marketing B2B vs. B2C Trends in 2023.

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How to Expand Your B2B Company into Global Markets Digitally?

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How ChatGPT Impacts B2B Businesses?

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What is B2B lead generation and why is it important?

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Growth Marketing Trends 2023

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B2B Marketing Trends in 2023

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The Branding Game of Communication To be or Not to be?

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Why businesses should consider WhatsApp marketing?

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Building an identity with Communication

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Chinese whispers of Corporate Communications? To be or Not to be?

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Integrated Marketing Communication To be or Not to be?

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Things to Keep in Mind While Creating Social Media Marketing Strategy for 2022

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Need of Digital Marketing in Today's World

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What is Web Development and Its Different Types?

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Reasons to Adapt Digital Marketing for Your Business in 2021

Reasons to Adapt Digital Marketing for Your Business in 2021

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What is Search Engine Optimization (SEO) & Why It Is Important?

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Choosing a Holistic communication partner can help your Brand grow. Here’s how!

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Things to Keep in Mind While Creating Branding Strategy.

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The curious case of Emotions, Brand and Consumer.

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Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, we narrate such stories to our children as well, don’t we? But it would be interesting to draw inspiration from these stories and create our own corporate version – one that would be the most relatable, whether you are an employee of an organization, an entrepreneur, a solopreneur, or anyone in the professional world. Communication is an underlying necessity in each and every field. Let us take a look at the nine forms of the Goddess or Shakti and the corporate communication lessons they teach us. Especially in the ongoing challenging times, it is important to imbibe these lessons and implement them in your brand messaging and communication.

9 ‘Avatars’ of Branding and Communication

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The ongoing pandemic crisis is turning from bad to worse. Many of the regional agencies like mine who have been hoping that work will get back to normal in five-six months are in a fix as there is no respite in sight. We are all social animals and like being part of events, gatherings, formal functions, social initiatives which in fact drive a lot of business for regional agencies. But with restrictions in place, this major driver is also ruled out for now. And with most of the work paused, what next?

Step up & support your clients

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It was somewhere in the last week of march , just after the lockdown was announced , that I started getting calls, emails from our clients to hold on to the retainer work , some asking to rework the retainer at much reduced amount . That day was not good, as a busy and hectic year had come to an abrupt end. Clients asking to stop work or work at reduced retainer were not a good indication for things to come. But there was not much negativity around then as it is today; people had started to engage digitally,sending inspiring thoughts, jokes, memes and getting adjusted to the changed situation. At first most of us thought this might end in three to four months and India will get back to normal. But as days passed, things began to look grim, people started look beyond their adjusted ‘New Normal’ and started thinking way ahead and so did I. And while bigger agencies stared at dwindling revenues, regional and smaller PR agencies also started to face the heat, in fact now with almost more than five months since the pandemic started in India, it is a question of survival for many. Facing challenges on multiple levels, from managing the office expenses, salaries, trying to engage with the clients and the media, to searching for new business models and at the same time skilling in newer areas like the digital media, it is an unprecedented situation.

New Normal for Public Relations

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Communication is very important – whether you are a solopreneur, an entrepreneur, a small organization or a large conglomerate of Companies. The scale of communication may differ but this is something that cannot be overlooked however small or big the organization. The larger the organization, the more complex the process of communication is. In fact, it involves communicating across various levels, operations, functions, mindsets etc. The challenge here is to ensure that the message remains the same from the beginning till the end. It should not dilute as one would see in a classic case of ‘Chinese whispers’! So, whether you are one person or a group of a few thousands, communication should be so well laid out and structured, that there is no scope for misinterpretation.

Communication For Group Companies

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Just as a team is as strong as its weakest link, similarly an organization is as strong as its employees. Thus, it becomes important for every employee to imbibe the values of the organization in its true sense. It is important for every individual to align their value system to that of the organization they are joining so that they can truly stand for what they are doing each day. And in many cases, it is easier said than done.

Communicating organizational values

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Ever seen an interesting video that has caught your eye and left you wanting more? A trailer of a movie that seemed so interesting and exciting that you didn’t want to miss the movie at any cost! Well, a corporate video is nothing but a trailer to your company or business. So, wish to know more about what constitutes a good corporate video script, read on till the end. The beginning of any video should always be with the end in mind. What are you trying to achieve through the video? Remember, too much gyaan and information is also an overkill. Don’t bore the audience with the video. You definitely have lots to share about your business or your company but don’t stuff everything in the video. Imagine it to be a trailer for a movie or a summary of a book published on the last page – short enough to interest you but long enough to capture the essence of what you wish to convey. Think of the most important part of the video – What is the key ingredient for an effective video? Remember to answer the 5Ws (Who, What, When, Where, Why) and leave people wondering what the How is?

Writing a good corporate video script

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When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want to ensure that those 8-10 seconds are enough to give certain key messages that will link your brand to what it stands for. You want to ensure that you create the perfect imagery of the brand in people’s minds so that they associate your brand with the desired outcome. Thus, it is safe to say that content is most important. So, what makes a website effective and one that catches your attention? Here are some points to keep in mind to develop the content structure for any website.

To write or not on your website?

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Promotion during the pandemic is the #NewNormal

Commotion mein Promotion!

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