July 2020

When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want to ensure that those 8-10 seconds are enough to give certain key messages that will link your brand to what it stands for. You want to ensure that you create the perfect imagery of the brand in people’s minds so that they associate your brand with the desired outcome. Thus, it is safe to say that content is most important. So, what makes a website effective and one that catches your attention? Here are some points to keep in mind to develop the content structure for any website.

To write or not on your website?

2 Comments / Branding, Corporate Communications, Digital Marketing, Marketing & Branding / By

When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want …

To write or not on your website? Read More »

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