Corporate Communications

Building an identity with Communication

Trade shows are an important marketing tool for B2B businesses, providing a unique platform to network, increase brand exposure, gather market intelligence, assess the competition, and generate sales opportunities. For Circle 360 BS, a specialized trade show agency, this represents a valuable opportunity to help businesses achieve their marketing goals. Their end-to-end trade show solutions, …

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Chinese whispers of Corporate Communications? To be or Not to be?

Have you ever heard of the game of Chinese whispers or played it as a child? Do you remember the way a simple message gets distorted along the way and how when it finally reaches the last person, the message is altogether different? Well, this is something any business or organization would definitely want to …

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Choosing a Holistic communication partner can help your Brand grow. Here’s how!

Communication is the utmost important thing in every aspects from personal to professional life. When comes to branding your business, communication is the key to customers what your product and services stand for. As brand, how you communicate with your audience can impact your effectiveness and decides if customer recognizes your corporate massage or ignore …

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Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, we narrate such stories to our children as well, don’t we? But it would be interesting to draw inspiration from these stories and create our own corporate version – one that would be the most relatable, whether you are an employee of an organization, an entrepreneur, a solopreneur, or anyone in the professional world. Communication is an underlying necessity in each and every field. Let us take a look at the nine forms of the Goddess or Shakti and the corporate communication lessons they teach us. Especially in the ongoing challenging times, it is important to imbibe these lessons and implement them in your brand messaging and communication.

9 ‘Avatars’ of Branding and Communication

Mythology states that after nine nights of a fierce battle between the ‘Devi’ and the Asuras, the Goddess or Shakti emerged victorious on the tenth day. Dassera – the victory of good over evil. Haven’t we all grown up to these stories? The day also marks Lord Rama killing Ravana and emerging victorious. Till date, …

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Communication is very important – whether you are a solopreneur, an entrepreneur, a small organization or a large conglomerate of Companies. The scale of communication may differ but this is something that cannot be overlooked however small or big the organization. The larger the organization, the more complex the process of communication is. In fact, it involves communicating across various levels, operations, functions, mindsets etc. The challenge here is to ensure that the message remains the same from the beginning till the end. It should not dilute as one would see in a classic case of ‘Chinese whispers’! So, whether you are one person or a group of a few thousands, communication should be so well laid out and structured, that there is no scope for misinterpretation.

Communication For Group Companies

  Communication is very important – whether you are a solopreneur, an entrepreneur, a small organization or a large conglomerate of Companies. The scale of communication may differ but this is something that cannot be overlooked however small or big the organization. The larger the organization, the more complex the process of communication is. In …

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When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want to ensure that those 8-10 seconds are enough to give certain key messages that will link your brand to what it stands for. You want to ensure that you create the perfect imagery of the brand in people’s minds so that they associate your brand with the desired outcome. Thus, it is safe to say that content is most important. So, what makes a website effective and one that catches your attention? Here are some points to keep in mind to develop the content structure for any website.

To write or not on your website?

When was the last time something online caught your attention? And how long did you actually stick around on that page reading about it? 20 seconds….. More or Lesser? Statistics reveal that the average attention span of any Internet user is 8 seconds. Most pages get less than 12 seconds of attention. And you want …

To write or not on your website? Read More »

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